James is an award-winning director and showrunner with comprehensive experience in both long and short form content. Whether its large scale commercial projects, or small passion projects, the goal is to make memorable and emotional content. He began his filmmaking career in post-production, editing commercials, trailers, documentaries and features. Tooley transitioned from editing to directing, helming jobs for clients including America’s Army, Cisco Systems, Cartoon Network, Subaru, Arbor Mist, Fantastic Sam’s, Marie’s Salad Dressing, Top Ramen, DOW Chemical, Lululemon and others. James is a member of the Director’s Guild of America and the Motion Picture Editor’s Guild.